Best Sellers

ALWAYS READY TO PLAY The Sun Kit is perfect for all your on-the-go sun protection needs (and includes a built-in 10% discount)! Pack these Mineral SPF protectors for your outdoor adventures this summer to have our sunscreen and lip balm at your fingertips! Recommended for 6 months+.        
Choose between 3 different SPF combos to shop the best Kit for...

HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
Baking...

PROTECT THE POUT! A smooth moisturizing lip balm for your little ones with Broad Spectrum SPF 15. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest certified organic oils and waxes, our SPF Lip Balm is available in a two juicy flavors.       
• Sold in a 2-Pack
• Perfect...

ADVENTURE AWAITS!
At hotels, shopping malls, or Thanksgiving dinner at your in-laws, our Travel Kit helps you take your skincare routine with you. It's easy to keep fresh and clean on the go! All products are travel-sized in a TSA-approved size to carry on all of your flights or tuck into a diaper bag. Every product is gentle enough for...

NO REALLY, YOU HAVE THE BEST FACE!:
A gentle gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
Free of...

MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in between.
Easy...

IMPRESS YOUR DENTIST:
Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor.
The deets:
Sulfate, Triclosan, Fluoride Free
Free of Synthetic Flavors & Dyes
Vegan and Cruelty-Free

TRY OUR 3-STEP ROUTINE:
Not sure if Tubby Todd is the right fit for your little one? We know how frustrating it can be to try product after product without seeing results. That's why we created the Try Tubby Kit! The perfect test sizes of our Regulars Bundle 3-step sensitive skincare solution all bundled up in a convenient canvas bag....

SPRAY, SOOTHE, PROTECT :
Treat your babe's cheeks to this smooth, fragrance-free diaper rash spray to soothe skin and prevent irritation! With 14% zinc oxide and lots of gentle ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Spray will...

SOOTHES SENSITIVE SKIN
Turn babe's bath into a spa experience with Oat So Soothing Bath Bomb. Formulated with hydrating ingredients like olive fruit extract and epsom salt plus colloidal oatmeal to soothe sensitive skin. Drop one into the tub and watch it bubble, swirl, and fizz! 
Tip: Pair Oat So Soothing with the Regulars Bundle for the best skin soothing...

PERFECT SKINCARE PAIR: 2 FOR $36:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our two favorite products for frequent changes. Available in two sizes with option to add our Tubby Todd Silicone Spatula for even easier application. The best part? When you shop this pre-built duo you'll save over 10%!  
The Diaper...

CARE FOR SENSITIVE SKIN THIS WINTER:
Colder temps and blustery winds can be tough on sensitive skin. Don't worry, we've got you covered from head to toe—literally! We created the perfect Bundle to keep the whole fam happy and hydrated all winter long.          
The Winter Bundle includes:All Over Ointment with Colloidal Oatmeal (3.5oz, Fragrance-free)
Dream Cream...

WON'T YOU BE MY...VALENTINE?:
Introducing our newest limited edition collaboration with our friends at Mister Rogers' Neighborhood, the Raspberry Black Currant Valentine Gift Set! Featuring our sudsy Hair + Body Wash and silky Everyday Lotion in the most scrumptious berry scent this set is the perfect treat for your sweet this Valentine's Day. Care for little one’s skin while you...

 THE KICKSTART BUNDLE
Give your kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using these products in their daily rituals will help kids care for themselves while promoting...

 
FOR ANY NEW OR EXPECTING MAMA 4 gentle products (for you and for baby) to help care for sensitive skin through pregnancy, postpartum/newborn stage and beyond. This set features Wash and Ointment for little one's first bath and skincare routine, plus Belly Oil and Nipple Balm for Mama to help soothe delicate skin.     
The Mama + Baby Gift Set...

ACCESSORIZE YOUR SKINCARE
Complete your Tubby Todd routine with the Accessories Kit! Each accessory has multiple uses that will bring that little bit of extra ease to your little one's skincare routine. Use the Silicone Scrub Brush during bathtime to gently exfoliate babe's scalp with Bye-Bye Cradle Cap Gel or suds it up with Hair + Body Wash. The Silicone...